- Lisa PereiraEvent Psychology StrategistApril 15, 2025Course hours: 4Domain A: Strategic Planning
Lisa Pereira
Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.
As experiences inherently start and resonate in people's minds, they should be designed for how people think.
The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.
Skills / Knowledge
- Event Design
- Behavioral Analysis
- Psychological Insight
- Stakeholder Engagement
Issued on
April 15, 2025
Expires on
Does not expire
Earning Criteria
Optional
Completed MPI's Event Psychology Course