AI for Event Sales

AI is no longer just a buzzword—it’s a sales accelerator. This certificate program is designed to equip event professionals with the knowledge and tools needed to integrate AI seamlessly into every stage of the sales cycle, from lead generation and client communication to proposal development and data-driven decision-making. Enjoy the flexibility of self-paced modules that let you learn on your schedule, at your own speed.

Over the course of this dynamic, hands-on program, you’ll explore how tools like ChatGPT, Claude, Perplexity, and Beautiful.AI can be used to elevate your outreach, streamline your processes, and personalize every client touchpoint—without losing the human connection. You’ll also develop practical workflows, master prompt writing, and learn how to interpret.